Don’t be fooled by the headlines. Let us give you the whole picture. Sales are heating up, but inventory remains elevated—buyers still hold the advantage.

By the Numbers: July at a Glance

• Total Sales: 6,100 (+10.9% YoY, –2.3% MoM)

• Average Selling Price: $1,051,719 (–5.5% YoY, –4.5% MoM)

• New Listings: 17,613 (+5.7% YoY, –11.2% MoM)

• Active Listings: 30,215 (+26.1% YoY, –4.4% MoM)

• Sales-to-New Listings Ratio: ~35%

• Days on Market:

  • Property DOM: 41 days

  • Listing DOM: 30 days

• Months of Inventory: 4.95 months — a balanced market with a slight buyer tilt

🧠 Top Takeaway:

July delivered the strongest home sales for the month since 2021, but high inventory kept the market balanced—leaning in favour of buyers.

What's happening locally? Durham & Toronto Market Insights

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Segment Insights

📉 Economic & Rate Context

• BoC Rate: Held at 2.75%, with global economic uncertainty and trade tensions continuing to weigh on policy decisions.

• Macro Observations: Housing remains a key economic driver. Cuts to interest rates would support stronger sales, but affordability is gradually improving as prices soften.

🏠 What’s Changing — and What’s Not

1. Sales Are Gaining Momentum: July sales were the most robust for the month in four years, showing renewed buyer activity.

2. Prices Continue to Cool: Average prices are still down year-over-year, improving affordability.

3. Inventory Remains Elevated: More listings mean choice for buyers—and leverage in negotiations.

4. Segment Trends Differ: Condos remain strongly buyer-friendly, while demand for detached homes and suburban areas shows stability.

⚖️ Buyers vs. Sellers: Who Holds the Edge?

For Buyers:

• Enjoy expanded choices and improved pricing—particularly in the condo market.

• Entry-level detached homes are active, but still offer room for negotiation.

• With possible rate cuts ahead, locking in financing sooner may be smart.

For Sellers:

• Entry-level properties remain in demand; € ensure proper presentation and pricing.

• Larger or luxury listings may require more time to sell—strategic marketing is essential.

• Partner with an agent who can position your home effectively in this nuanced market.

🔮 Quick Verdict

📞 Need Strategy, Not Guesswork?

July’s market shows more activity—but high inventory means buyers have choices and sellers must be smart. Whether you're ready to act or gathering intel, let’s collaborate and build your tailored strategy.

👉 Reach out for your personalized consultation

SOURCES:  TRREB, Zoocasa, Global News, Sotheby's Residences Group, Storeys, GlobeNewswire, GTA Chronicle